Fighting Cock is one of several Heaven Hill brands that falls in the $20 and under range. Bernie Lubbers, an American whiskey brand ambassador for Heaven Hill, stated on the Bourbon Pursuit Podcast that Fighting Cock was released as a direct competitor to Wild Turkey 101 Bourbon. According to Lubbers, Heaven Hill likes to do things "better and cheaper" than the competitors, which is why Fighting Cock has the name it does, and comes in at 103 proof, which is 2 proof points higher than WT 101.
Fighting Cock formerly carried a 6 year age statement, however that was removed in 2015 and now is bottled as a non age stated (NAS) variant. Based on its labelling, the law requires the youngest bourbon in the bottle to be at least four years old, however Heaven Hill has stated they continue to include older whiskey in the blend.